Privacy

Last updated October 30, 2026.

The short version

We count visits so we can see which articles help people. We do not run ads, we do not sell or share data with advertisers, and we do not collect health details about you. You can switch analytics off at any time with Privacy choices at the bottom of every page.

What we use and why

Google Analytics 4 counts page views, how people arrive (search, social, direct), and general location at the country or region level. Advertising features, Google signals and ad personalization are turned off. Visit-level data is kept for 14 months; after that only totals remain.
Microsoft Clarity shows us, in aggregate and without names, where pages are hard to read or use (for example, where people stop scrolling). Everything typed into forms is masked and never recorded.
Google Tag Manager loads both tools, and only after your privacy choice allows it. It does not collect data of its own.

Neither tool receives your name, email or any health condition. Both may set cookies or similar storage on your device to recognize a returning browser.

Visitors in Europe

If your device is set to a European time zone, we ask before turning on analytics. Nothing loads until you choose Allow.

Your choices

Use Privacy choices in the footer to turn analytics off or back on. The choice is saved on your device.
You can also block cookies in your browser or install Google's analytics opt-out add-on.

When you sign up, we collect your email address and, if you give it, your first name. If you tick the box for texts, we also collect your mobile number. We use these only to send what you asked for (the challenge steps, your plan, the guide) and the Inflammation Brief. Every email has an unsubscribe link, and you can reply STOP to any text.

To prove that you agreed, we keep a record of what the form said, when you agreed, the page, and the IP address and browser your request came from. We store sign-ups with Cloudflare and our email and text provider (HighLevel). We never sell your details or share them with advertisers, and they are never sent to analytics or ad tools.

The Habits Check asks about everyday habits, never about health conditions. Your answers are scored in your own browser and are not sent to us. If you ask for your plan, we save only your email and your focus area (for example, "sleep").

Spam protection on our forms uses Cloudflare Turnstile, which checks that a real person is filling in the form.

We test different versions of our sign-up boxes to see which help readers most. Your browser keeps a random number so you see the same version each time; we count views and sign-ups per version in totals only, with no name, email or IP address attached. Visitors in Europe without analytics consent, and anyone who turns analytics off, always see the standard version and are not counted.

To delete your details, email [email protected].

The question and error-report forms on articles are not connected yet, so anything typed into them is not sent or stored.

Texts are covered by our SMS terms.

Health information

Questions about your health can count as consumer health data under laws such as Washington's My Health My Data Act. We collect as little as possible, only with your clear consent, and never share it with advertising platforms.

Checklists on articles

If you tick items on an article's "What this means for you" checklist, your choices are saved only in your own browser. We never see them.

Our hosting

The site is served by Cloudflare, which processes basic technical data such as IP addresses to deliver pages and protect the site from attacks.